Licensing
Creative lead & graphic designer
Globo's Telenovelas
Globo’s telenovelas are deeply rooted in Brazilian pop culture, influencing fashion, trends and collective memory.
As part of Globo’s licensing initiatives, I coordinated the creative direction and approvals for two collections: villain-inspired T-shirts with C&A, one of Brazil’s leading fashion retailers, and character-inspired nail polishes with Impala, a major Brazilian beauty brand.
D.P.A.
Detetives do Prédio Azul (D.P.A.) is one of Globo’s most successful and longest-running children’s properties, following three young detectives as they solve mysteries in their building.
As part of its licensing program, I coordinated creative development and approvals for partnerships such as the Habib’s kids’ meal promotion, featuring collectible D.P.A. figures, as well as Style & Packaging Guides for licensed products across categories.
Gloob
Gloob is Globo’s children’s and family entertainment channel, bringing together original productions and international hits such as D.P.A. and Miraculous.
As a channel featuring multiple properties, Gloob’s licensing spans characters and universes from different shows, extending into experiences such as the Gloob Cruise and Gloob Holidays at Beach Park, where I guided creative development and brand integration.
Star Wars · Zee.Dog
Zee.Dog is a Brazilian pet brand known for its bold, design-driven approach, helping reshape the category.
At Zee.Dog, I worked with several licensed properties, with a particular focus on Star Wars, contributing to product prints and developing creative assets for social media, franchisees and retail.
