Arcanjo Renegado is a Brazilian TV series released on Globoplay, Globo’s streaming platform.

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For the first season, I developed the key visuals that established the campaign’s visual language, translating the series’ intense and gritty atmosphere into a distinctive campaign identity. The campaign extended across high-impact OOH placements throughout Rio de Janeiro.

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At a time when Globoplay was still establishing its position in the streaming market, Arcanjo Renegado was an opportunity to expand the platform’s visual presence and demonstrate its range beyond its more established genres.