I’m João, a Brazilian designer and creative lead with over 10 years of experience in visual communication and brand design.

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I graduated in Visual Communication Design from PUC-Rio and began my career at a retail company, where I developed products for pets while helping shape its visual identity and brand.

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I’ve spent the past eight years at Globo, Latin America’s largest media company, working across entertainment, digital products, campaigns, brand experiences and licensing. Today, I lead a creative team focused on developing campaigns and experiences for Globo’s digital products.

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My work sits at the intersection of design, storytelling and creative strategy: from visual identities and key visuals to large-scale campaigns, licensing projects and new approaches to creative production through design, technology and AI.